Nudge[sm] 1. a small action that encourages someone to behave in a certain way. 2. push towards the correct choice.
Nudges promote specific behaviour through positive reinforcement, encouraging choices that lead to behavioural change.. Bots, are computer programmes created to perform repetitive, automated tasks.
Nudgebots* have been inspired by the theory developed by Richard Thaler — Nobel Laureate for Economics in 2017 —, which proposes that behavior can be effectively changed by reminders and nudges, sent frequently to form new habits.
*Trademark registered with the National Intellectual Property Institute (INPI – Instituto Nacional da Propriedade Intelectual) – Application 915842700.
Maximizing Impact with Artificial Intelligence
Our system is built on algorithms that use artificial intelligence to ensure the correct nudge is sent to the right student, to maximise the impact on educational indicators.
Nudgebots learn constantly: the algorithm searches for content that will generate the best results. The success of the predictive model increases as users engage with the nudgebot.
It is possible to monitor the status of each user, their interactions with the nudgebot, and aggregate projections for the relevant KPIs from our dashboards that display real-time data.
15% increase in student attendance
Improvement in math proficiency as if nudged students were one school quarter ahead
50% decrease in student dropouts
Improvement in numeracy and literacy as if nudged students were one school quarter ahead
We are currently active in Brazil, United States,
Dominican Republic, Germany, and Ivory Coast.